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Howard Hospitality Group Launches New Hotel Brand - Locale



Howard Hospitality Group (HHG) has announced the launch of Locale, an innovative new limited-service hotel brand. Redefining traditional extended stay conventions, Locale appeals to the millennial mindset while creating an open, inclusive concept for savvy travelers from all walks of life. The brand's first hotel is presently under development in a coveted spot on Grand Cayman along the Seven Mile Beach corridor, near local businesses and the popular Camana Bay shopping and dining area, with a projected opening date of September 2017.

 When it opens, Locale Grand Cayman will feature smartly designed 'live and work' guestrooms and lofts catering to the business travel set frequenting Grand Cayman today; inclusive public spaces with trendsetting technologies; a variety of retail shops; and a roster of local partnerships to connect guests with memorable, immersive travel experiences. Dynamic F&B concepts will include Bonfire, an urban Italian kitchen, and Swirl, an artisanal Columbian gelato shop. "We are thrilled to officially announce the launch of our new brand, Locale, which lets us continue growing our footprint in Grand Cayman while introducing something truly fresh and new to the market here," said Howard Sitzer, Chief Executive Officer for HHG.

"Grand Cayman is a hotbed of international tourists today, especially millennial business travelers frequenting the island for combined 'bleisure' trips. We have begun crafting a uniquely modern hotel brand we feel will be groundbreaking and inspirational."

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