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Taco Bell Outlines Restaurant Growth Plan To Reach $15 Billion In Global System Sales By 2022

As part of its strategy to grow from $10 billion in annual sales today to $15 billion in annual sales across its global business by 2022, Taco Bell announced at its 2017 investor and analyst day its plans to add restaurants domestically, and revealed four key international markets that it will focus on as it continues to grow as a global brand.


Taco Bell recently announced its plans to grow as a system to approximately 9,000 restaurants globally in the next five years, opening the door of opportunity for 100,000 new jobs in the U.S. alone. Between 2012 and 2016, Taco Bell opened more than 600 net new restaurants (excluding license units) domestically, and plans to improve upon 2016’s growth rate in 2017. Internationally, Taco Bell will focus its growth in Brazil, Canada, China and India, targeting at least 100 restaurants in each market. Today, Taco Bell operates more than 6,650 restaurants in 23 countries. At a company well-known for evolving and innovating its menu offerings with craveable creations, Taco Bell is on a journey to create relevant experiences in its restaurants with open kitchens, shareable food, digital menu boards and the opportunity to create a community atmosphere utilizing local reclaimed elements and artwork. By smartly managing building costs and design, Taco Bell has expanded into rural markets and has furthered its suburban penetration. To add to its recent development success, Taco Bell will enter highly pedestrian urban areas that do not have room for a drive thru.

 The brand will use its inline and Cantina restaurant concepts for these locations. “We have tremendous potential to continue to grow this brand domestically, as well as globally, with our world-class franchise system,” said Brian Niccol, Chief Executive Officer at Taco Bell. “We are already off to a great start by continuing with breakthrough menu innovation, digital innovation and diversifying our development portfolio. Our new and remodeled restaurants deliver a Taco Bell ‘category-of-one’ brand experience for suburban, urban and rural markets.”

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