Join hospitality professionals

Enter your email address:

Get all the latest job, news, views, ideas and more FREE!!

Online hotel bookings to touch one-third mark by 2020: Google-BCG report

One in three hotel rooms in India will be booked online by 2020 thanks to the growing use of smartphones and the Internet, according to a report jointly prepared by Google India and Boston Consulting Group.

This means the proportion of hotel rooms booked online will nearly double in three years from 17% currently, said the report titled ‘Demystifying the Indian Online Traveler’.

The online hotel market will grow at a compound annual pace of 25% to $4 billion by 2020, said Vikas Agnihotri, industry director at Google India. This is a clear indicator of the growing importance of digital in travel research, planning and booking, he added.

source -