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Starwood Hotels & Resorts North America Growth Momentum Building in 2015

Starwood Hotels & Resorts Worldwide, Inc. announced it has achieved its strongest first five months of the year for deal signings since 2008.


Starwood continues to see balanced growth across its brands and around the world, with North America leading the charge, accounting for nearly 40% of new signings so far in 2015. Development highlights include a 30% increase in deal signings for Starwood’s Specialty Select brands, Aloft, Element and Four Points by Sheraton, which together account for more than three-quarters of North America signings year-to-date; a new developer-friendly vision for the Sheraton brand to be unveiled on June 1; and the launch of its 10th brand, Tribute Portfolio.

Starwood will reach its 600th hotel milestone in North America, which remains the company’s largest market with its most hotels in the development pipeline. Starwood is on track to have its strongest openings year in North America since 2009 with 40% of its planned 2015 openings in the region.

The company will open more hotels in Europe this year than it has in any year since 2006, and, in Asia Pacific, Starwood will surpass its 300th hotel milestone by year-end, more than tripling its portfolio in the region over the last decade.

 Together, Aloft, Four Points by Sheraton and Element topped 300 hotels worldwide earlier this year and continue to lead the company’s pipeline growth, accounting for nearly half of Starwood’s hotel openings last year. Across the three brands, Starwood has added 13 hotels so far in 2015, with more than 30 additional openings expected by year end. Four Points by Sheraton is leading Starwood’s global pipeline growth and is on track to open its 200th hotel this year. Aloft, Starwood’s tech-forward incubator brand, is on the cusp of opening its 100th hotel worldwide with its strongest signing momentum in North America since 2008 and twice as many deals signed in North America as compared to this time last year.

Element, Starwood’s eco-innovation lab, will open more hotels this year than ever in its history and is on track to nearly triple its global portfolio in the next three years due to increasing guest and owner demand. Starwood Strengthens its Leading High-End Portfolio With nearly 75% of its portfolio at the high-end, Starwood continues to build on its strong foothold and incredible global brand recognition in the luxury and upper upscale space. On the luxury end, across The Luxury Collection and St. Regis brands, Starwood will open more hotels in 2015 than it has in any one year since 2001.

The Luxury Collection, which boasts a portfolio of 95 hotels and resorts throughout the world, continues to convert hotels, including the recent addition of Sunset Key, 40 luxury cottages nestled off the coast of Key West, Florida, as well as invest in renovations such as the iconic Palace Hotel in San Francisco and the St. Anthony Hotel in San Antonio, Texas.

Sheraton is on track to open more than 20 hotels this year with debuts in Chihuahua, Mexico and Hyderabad, India, and continues to be a leader in Starwood’s global pipeline. The brand’s growth in Asia Pacific remains strong, with approximately half of its new hotel openings in 2015, driven by continued demand across China. Sheraton is also extending its reach in Europe in sought-after destinations, such as Sheraton Lake Como Hotel, the brand’s eighth hotel in Italy. The brand will also enter Romania with the opening of Sheraton Bucharest, a strategic conversion in an ideal downtown location. Westin, which crossed the 200th hotel milestone in 2014, will add another ten hotels to its portfolio in 2015.

While more than half of its operating hotels are in the United States, Westin is experiencing phenomenal global demand, with more than 70% of the brand’s development pipeline outside of the U.S. Following the recent openings of Le Méridien Suvarnabhumi, Bangkok Resort and Spa, Le Méridien Indianapolis, Le Méridien Thimphu (Bhutan), Le Méridien Columbus, The Joseph, Le Méridien Mahabaleshwar Resort & Spa (India), Le Méridien Gurgaon, Delhi NCR (India), and Le Méridien Saigon, Le Méridien will open nine additional hotels this year, nearly all in Asia Pacific, in destinations including Bangladesh, Bhutan, China and Malaysia.

The brand will also debut in Denver in 2016. 

New Tribute Portfolio Lets Owners “Stay Independent” Starwood recently launched its tenth brand –Tribute Portfolio, giving owners the opportunity to join Starwood and leverage its powerful systems, while staying independent. Firmly anchored in the upper upscale category, Tribute Portfolio is off to a strong start with many new hotel deals underway around the world. Following the opening of Royal Palm South Beach Miami, a Tribute Portfolio Resort, Starwood has announced plans to introduce the brand to Asheville, North Carolina; Nashville, Tennessee; Savannah, Georgia; and Charleston, South Carolina.